We're on the lookout for a vibrant Digital Marketing Specialist 🌟 with a solid history of crafting and steering digital campaigns. The ideal candidate should be a pro at crafting full-fledged digital strategies, juggling both paid and organic campaigns, and diving deep into performance metrics for optimization.

Responsibilities:

• Collaborate with the content team to sync upcoming articles/projects for the week. 📅
• Use the content team's publishing schedule to cleverly plan organic LinkedIn posts, complete with messaging, captivating copy, CTAs, and visuals. ✍️
• Execute paid campaigns on LinkedIn and Google Ads in line with the overarching digital strategy. 💰
• Curate content for both the external newsletter and the LinkedIn Newsletter, sticking to the Friday posting and sending timeline. 📧
• Dive into past campaign data for a comprehensive analysis, spotting areas ripe for improvement and optimization. 📊
• Host regular meetings to dissect campaign and newsletter analytics, offering insights for continuous enhancement. 🤝
• Take charge of organizing and supervising podcasts, webinars, and other engaging audio-visual content to captivate our target audience. 🎙️

Qualifications:

• At least 2-3 years of digital marketing experience, focusing on campaign management and digital strategy. 🕒
• Proficiency in online advertising tools such as Google Ads, Facebook Business Manager, LinkedIn Ads, etc. 💻
• Analytical skills, able to decipher data and turn insights into actionable strategies. 🧠
• Communication skills, written and verbal, with a sharp attention to detail. 💬
• Ability to juggle tasks and meet deadlines in a high-energy environment. ⚡
• Bonus points for familiarity with SEO techniques, email marketing, and graphic design principles. 🌐
• Bachelor's degree in marketing, communications, business, or a related field. 🎓