Let's unveil it right away: no, ChatGPT is not your futuristic HR assistant, nor is it here to replace your HR experts. But yes, it's a technological wonder that's creating quite a buzz in the world of human resources, and well, in the world in general.

You've probably heard about artificial intelligence (AI) and its growing impact across various sectors, and the HR domain is no exception to this revolution. But what exactly does ChatGPT offer to HR professionals? Why all the hype about this tool? And most importantly, how can it benefit (or not) your HR strategy?

That's precisely what we'll explore together in this article.

Let's Remind You What ChatGPT Is :

In simple terms, ChatGPT is a language powerhouse that uses Deep Learning to engage in real-time conversations with us. Imagine an assistant that answers all your questions, even the quirky ones, with clear, coherent, and almost human-like responses, 24/7. Impressive, isn't it?

Rest assured, ChatGPT is not here to take your place. In fact, it says so itself when asked what it would say to an HR professional concerned about their role:

"Dear HR Professional,

Firstly, I understand your concerns, but let me reassure you: I'm not here to replace you. In reality, I'm designed to assist you and streamline certain repetitive tasks. The human dimension, intuition, empathy, and interpersonal relationships you bring to your work are irreplaceable. I'm here to give you more time to focus on these crucial aspects. See me as a tool, an additional resource, not as a replacement. After all, technology is most effective when it complements human skills, not when it replaces them."

How ChatGPT Can Help the HR World?

ChatGPT is not just a tool; it's a multifunctional companion ready to support your HR teams in a variety of tasks. Here are some examples:

Creating presentations / training plans

You've got a seminar or training course coming up and you don't know where to start? ChatGPT can help you structure your presentation, providing you with ideas and key points relevant to your target audience.

We asked ChatGPT for some ideas on how to run an employer branding training course. Here's what it might look like:

Introduction:

• Definition of employer branding and its importance in today's recruitment landscape.
• A short video or testimonial from a company known for its strong employer brand, to give a concrete overview.

Body of training :

• History of employer branding: how and why it became a priority for companies.
• Key elements of a strong employer brand :
  • Corporate culture
  • Values and ethics
  • Benefits and compensation
  • Employee testimonials
• Strategies for building and strengthening your employer brand :
  • Use of social networks
  • Participation in events and trade fairs
  • Setting up an ambassador program
• Case study: Analysis of a company that has worked on its employer brand. Group discussion on what worked and what didn't.

Interactive activities :

• Practical workshops: Divide participants into groups and assign them a fictitious company. Challenge them to develop an employer branding strategy for it.
• Real-time polls: tools like Klaxoon can be used to ask questions and instantly gather participants' opinions on a variety of subjects.
• Role-playing: put participants in the shoes of potential candidates and employers.

Communication with candidates

Maintaining a strong link with potential candidates is crucial. If you're looking to write emails that not only inform, but also engage, ChatGPT can help. Here are a few ideas:

• Thank-you mail after a job application
• Recruitment process progress
• Company culture teaser
• Invitation to an event/webinar
• Tips for the next interview
• Constructive feedback after an interview

Optimized Recruitment Process

On the recruitment process side, it can also help you improve your practices. Think about generating ideas for more relevant and position-adapted interview questions or eliminating biases:

• Job interview questionnaires: Eliminate awkward questions from the equation! Based on the job description, ChatGPT can suggest relevant questions for your process.
• Unbiased job descriptions: Ensure your job postings are balanced and attractive. ChatGPT can help you write job descriptions that promote inclusive hiring.

Real-time assistance on your career site

Why not integrate ChatGPT into your career site as a chatbot to provide quick clarifications for certain types of questions and enhance the user experience?

A Great Tool with Some Limits

As seen, integrating artificial intelligence, especially ChatGPT, into the field of human resources offers vast possibilities. However, before diving in, it's essential to understand the limits of this tool to use it optimally and avoid common pitfalls, here's a glimpse:

• Generalist by design: While ChatGPT is a fantastic tool, it wasn't specifically designed for HR. This means it might miss some nuances specific to your sector or your company's unique culture.
• Not always up-to-date: ChatGPT relies on data collected until 2021. This could mean it may not be aware of the very latest trends, regulations, or HR-specific innovations that have emerged recently. A plugin like WebChatGPT can connect to the latest web data.
• Privacy limit: Introducing sensitive or confidential data poses privacy risks. Keep your key information internal.
• Lack of emotional nuance: ChatGPT doesn't understand subtle nuances and emotional dynamics crucial to the world of human resources. A text can be technically correct but lack warmth or empathy.
• Lack of ethical judgment: ChatGPT has no conscience. It can't understand a company's values. If an ethical question arises, it's best to consult real, human experts.
• Realistic Expectations: Like any technology, have realistic expectations. ChatGPT can help in many areas, but it has its limits. Don't expect miracles without thoughtful use.

While ChatGPT is an incredibly powerful and useful tool for many HR tasks, it should be used in conjunction with human skills and expertise, not as a substitute.

We are still in the early stages of this technology. Companies looking to continue progressing cannot afford to stay behind. But, as always, test with curiosity, caution, and a pinch of healthy skepticism. After all, it's just a tool – it's up to you to decide how to use it!

So, what do you think of ChatGPT? Are you ready to adopt it into your HR strategy, or do you prefer to wait and see how things evolve?

Check our 52 episode on Spotify : "ChatGPT va-t-il détruire des emplois ? — Avec Badr Boussabat"