Company Overview
Join one of the world’s largest and most prestigious marketing agencies, renowned for driving innovative campaigns and delivering exceptional performance results for leading global brands. This is your opportunity to make a significant impact in an organization that values creativity, data-driven strategies, and excellence.
Role Overview
As the Native Digital Director of Performance, you will lead the performance marketing efforts, driving measurable results through data-driven campaigns, audience insights, and cutting-edge strategies. You will oversee all aspects of paid media, with a particular focus on native advertising platforms, ensuring the delivery of impactful campaigns that align with clients' business objectives.
Key Responsibilities
- Strategic Leadership
- Develop and execute comprehensive performance marketing strategies with a focus on native advertising platforms (Taboola, Outbrain, etc.).
- Align performance goals with overall marketing objectives and client KPIs.
- Lead cross-functional teams to ensure seamless campaign execution.
- Campaign Management & Optimization
- Oversee the end-to-end management of native advertising campaigns.
- Monitor performance metrics, conduct data analysis, and refine strategies to maximize ROI.
- Identify opportunities for A/B testing, retargeting, and personalization to improve engagement and conversions.
- Client Engagement
- Act as a trusted advisor to clients, providing insights on campaign performance and recommending optimizations.
- Partner with account management teams to ensure client satisfaction and retention.
- Team Development
- Lead and mentor a team of performance marketers, fostering a culture of excellence and continuous learning.
- Provide training on emerging trends, tools, and technologies in native advertising.
- Technology & Innovation
- Stay abreast of the latest tools and platforms in the performance marketing landscape.
- Drive innovation by integrating new technologies and methodologies to enhance campaign effectiveness.
- Reporting & Analytics
- Deliver detailed performance reports to internal stakeholders and clients.
- Translate data into actionable insights to inform future strategies.
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